Real Estate Success

What You Need to Know About Lead Generation as a Realtor


The real estate market has changed drastically in the past year, and as a realtor, you always need to think on your toes to bring in more leads.

The unfortunate reality is that the vast majority of realtors do not understand the amount or type of actions that are required to generate business (or to stand-out amongst competition).

But all is not lost.

You have come to the right place to learn how to grab a slice of the massive amount of business that top agents and teams are responsible for. There’s plenty of room for an agent who is willing to work relentlessly with the right tools and appropriate knowledge.

Perhaps the most foundational concept for building a real estate business is effective lead generation systems and data trackingSo, let’s start there.

Your Real Estate Lead Generation Action Plan

Without setting specific goals that you want to achieve, it can be difficult to meet your expectations. First you must create a lead generation action plan. Consider these stats:

Lead Generation Statistics for Realtors

  • The average realtor converts .5% of leads into a closing.
  • Top realtors with world class follow-up convert 3% of leads into a closing.

Real Estate Lead Generation Example

So let’s use these stats for our example and split the difference. For the example, let’s say you can convert 1.75% of your leads into a closing, or basically one for every 60 leads. To convert at this level, of course, you must know how frequently to follow up with leads. That said, you can do a rough calculation of the amount of leads you need to convert one closing, so you know how many leads you need to accomplish your goals.

Let’s say your goal this year is to close 36 homes. Based on the above conversion rate, you must generate at least 2,160 leads this year to hit that number.

You can then break things down further for more easy to manage targets. This will equal out to 180 per month and 44 per week if you take off two weeks per year. You can even take it down to leads per day, if you would like. The important thing is to stay on track and make sure you are regularly hitting your numbers.

Pro Tip: The only way to win the year is to win enough months. To win the month, you must win enough weeks. To win the week, you must win enough days. So every morning when you wake up, just think about winning the day!

What Are Your Real Estate Growth Goals in 2021?

Successful businesses are built on predictable and practical systems. And in real estate, lead generation is the number that fuels your growth.

Are you ready to exceed your lead generation goals this year? Schedule a lead generation demo to propel your real estate business forward!

Dominate Your Real Estate Business

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